Originally Aired - Wednesday, January 24 • 10:30 AM - 11:30 AM
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Location: S405b
Title: Stop Playing JENGA with Your Marketing!
Description: A good brand gives you a good solid foundation. Then it also gives you "building blocks" or brand-able slices to build upon. and then when you have that good foundation, you can do more fun or experimental things at the top, and it's not destroying or jeopardizing the foundation... And often times contractors do it backwards. They try all the things, haparzardly, with no foundation, thus it doesn't perform. It topples over!
Level: Entry Level
Cost: FREE to all registered AHR Expo attendees
Type: Free Industry Sessions
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